Essentia’s ionization removes bitter-tasting acidic ions, producing a clean and smooth tasting 9.5pH or higher alkaline water that is better at rehydrating.

To help reach new target customers, we created a unique, high-impact, simple, clean and energetic campaign extending across outdoor, print, in-store, and digital.

Generate awareness of the new category and increase sales.

Process
Created user profiles against the taret market to build our campaign and to brainstorm with.

Mapped out campaign and user journey’s to align to sales goals.

Placed high-profile media that included outdoor, in-store,
programmatic and website.