Power BI is Microsoft’s answer to business analytics software, targeted to data analysts, sales and marketing managers and customer support specialists. They wanted to create awareness of their entry in to this already crowded category.

Process
Looked at the competition — who was already ahead of us.

Information architecture
Refreshed the complex information architecture and simplified it.

Created wireframes

Explored diverse look and feel with different copy messages to test out the ideas and sell to stakeholders

We positioned this concept to emotionally inspire and pique the interest of the target by showing dramatic images of their businesses out in the field with their feet to the ground, working hard. Those images were blended with small captures of the actual Power BI software, and artful data visualizations laying gently on top.

Heavy collaboration, strategy and planning with internal user experience teams, user researchers, project managers, directors, and stakeholders to create visual site design concepts and iterations. Project management of design process, production, development and launch.