OBJECTIVE:
Their old site was very outdated and not mobile friendly. Heritage is focusing on growing their business, but realized that they needed to get serious about the image that they project to the public.
PROCESS
We gutted their old site and reworked the entire site architecture, user experience, grid and content. To modernize the site, we applied the new brand look to all of the pages, and opened up the site to be more flexible with larger images, UI, clean fonts and elemental photography.
CONCEPT
We gutted their old site and reworked the entire site architecture, user experience, grid and content. To modernize the site, we applied the new brand look to all of the pages, and opened up the site to be more flexible with larger images, UI, clean fonts and elemental photography.
ROLE
Art direction, design, interaction design, developer direction, iconography, and final file production.
"The key to this joint. The key to staying on top of things.
is treat everything like it's your first project, nomsayin'.
Like it's your first day like back when you was an intern.
Like, that how you try to treat things like, just stay hungry."
- Notorious B.I.G.